Category: Inbound Marketing

First, let’s define what exactly inbound marketing is within the sphere of marketing. The Inbound marketing is a type of marketing itself, which is based on attracting and turning visitors who come to our website organically, and feeding processes purchasing decisions very personalized way. Prepare leads from the sales funnel using engagement and the natural interests of users, as opposed to the intrusive or more aggressive strategies of traditional marketing. This drives high-quality, interest-based conversions and ultimately helps drive more qualified traffic to the company’s website.

To succeed with an inbound marketing strategy, it takes more than just having an active social media presence, more than search engine optimization (SEO), or more than just blogging on a regular basis. The inbound methodology requires a global strategy coupled with unified campaigns and consumer-oriented content that incorporates the sum of all these elements, as well as others.

In inbound marketing there are no half measures; It is all or nothing, it is for this reason, and many companies have already learned, that an inbound strategy is so effective in converting audiences. In an inbound strategy, all elements and practices are aligned, which pushes qualified leads to pass through our sales funnel in a natural way.

Inbound strategy vs. digital marketing tactics

While inbound marketing is a consistent and committed long-term marketing methodology, digital marketing is more of a collection of standalone tactics that a business can use to reach users; they are online elements such as banners, logos and branding tools.

Creating compelling visuals in digital marketing is just as important as content marketing when it comes to reaching consumers (Digital marketing focuses on visual branding, while content marketing focuses on creating the most powerful content and interesting possible).

Both of these tactics are considered by many inbound marketers within the general inbound methodology. You can’t connect with audiences without branding, and you can’t build user trust without high-quality content; both are elements of a productive inbound marketing strategy

Inbound marketing within the scope of marketing

Inbound extends far beyond digital and content marketing, and consists of many unique components outside of these marketing practices. The key takeaway here is that, for most online audiences, basic digital marketing tactics fall short for one reason: value.

Inbound marketing is a complex marketing approach, based on the interests of users and our buyer persona, providing us with very useful information and responses, generated from a large volume of unqualified traffic.

Using independent digital marketing tactics or going all out with an inbound marketing strategy will completely depend on the needs and the results you want to obtain in your company. To obtain short-term results, digital marketing practices are most likely a direction to follow with a minimal investment. However, for significant growth, to obtain qualified leads and a higher conversion rate in the long term, inbound marketing can be the next step for your business.