The Importance Of Motivation In The Life Of The Entrepreneur

October 26, 2020 Entrepreneur

Every entrepreneur needs a clear objective towards which to go. Reaching that goal should become the main motivation to chart a route that will lead you to success. With the beginning of a new year and the end of another, it is an opportune moment to take stock and review the successes and failures.

Each entrepreneur may have different motivations. Many times they can be related to money, and others with the mentality set on making a dream come true.

According to the American psychologist David McClelland, the main driver of motivation for entrepreneurs is achievement . Such a statement is not new, since it has been used since the 1960s, according to research carried out by specialists.

At this point you may wonder what motivates entrepreneurs to take certain risks and succeed in challenges.

First, it must be pointed out that motivation in the life of an entrepreneur is vital, because without it there are no incentives , there is no winning spirit. It is not only about making money, you also have to feel the emotion to compete, to seek adventure and cherish the pleasure of creation.

Motivation also goes hand in hand with you, as an entrepreneur, achieving the satisfaction of good teamwork, the desire for personal fulfillment and the deserved public recognition for the objectives achieved.

Achievable objectives

To bring a project to a safe harbor, achievable objectives must be established and achieved. There is nothing more demotivating than setting impossible goals. Each person must commit to the goal that has been set. A widely accepted way to achieve this is to share it with third parties, to generate a common commitment.

In the event that the objectives are complex, intermediate goals should be set to lighten the load and not generate unnecessary pressure on the work group.

The sources of motivation can be varied, but the most important thing is to know how to identify them, so that in difficult moments you can find the necessary inspiration and move on.

A very important factor comes into play here: passion. If you have a passion for what you do, you will never feel unmotivated. Whether you have dozens of challenges to overcome and sometimes failures, you will always have the motivation to fight.

A very common practice among entrepreneurs is to look for success stories in the same industry in which they are making their way.

Change the world

As an entrepreneur you know that an idea is executed with several objectives, but one of the main ones is to be aware that you want to contribute something to society, change the world and make it a better place to live.

Waking up every day and knowing that you are doing something great is one of the best motivations you can achieve . Your performance as an entrepreneur goes much further because you are creating jobs, redefining industries, inspiring other people and creating new opportunities.

Your mission as an entrepreneur encompasses enormous responsibility and commitment to employees, to society and to the world in general.

If you feel unmotivated, remember that you are doing something great; and not only for you, but for others. They are also inspired by your vision as an entrepreneur.



…

What Is The Inbound Methodology?

October 26, 2020 Inbound Marketing

First, let’s define what exactly inbound marketing is within the sphere of marketing. The Inbound marketing is a type of marketing itself, which is based on attracting and turning visitors who come to our website organically, and feeding processes purchasing decisions very personalized way. Prepare leads from the sales funnel using engagement and the natural interests of users, as opposed to the intrusive or more aggressive strategies of traditional marketing. This drives high-quality, interest-based conversions and ultimately helps drive more qualified traffic to the company’s website.

To succeed with an inbound marketing strategy, it takes more than just having an active social media presence, more than search engine optimization (SEO), or more than just blogging on a regular basis. The inbound methodology requires a global strategy coupled with unified campaigns and consumer-oriented content that incorporates the sum of all these elements, as well as others.

In inbound marketing there are no half measures; It is all or nothing, it is for this reason, and many companies have already learned, that an inbound strategy is so effective in converting audiences. In an inbound strategy, all elements and practices are aligned, which pushes qualified leads to pass through our sales funnel in a natural way.

Inbound strategy vs. digital marketing tactics

While inbound marketing is a consistent and committed long-term marketing methodology, digital marketing is more of a collection of standalone tactics that a business can use to reach users; they are online elements such as banners, logos and branding tools.

Creating compelling visuals in digital marketing is just as important as content marketing when it comes to reaching consumers (Digital marketing focuses on visual branding, while content marketing focuses on creating the most powerful content and interesting possible).

Both of these tactics are considered by many inbound marketers within the general inbound methodology. You can’t connect with audiences without branding, and you can’t build user trust without high-quality content; both are elements of a productive inbound marketing strategy

Inbound marketing within the scope of marketing

Inbound extends far beyond digital and content marketing, and consists of many unique components outside of these marketing practices. The key takeaway here is that, for most online audiences, basic digital marketing tactics fall short for one reason: value.

Inbound marketing is a complex marketing approach, based on the interests of users and our buyer persona, providing us with very useful information and responses, generated from a large volume of unqualified traffic.

Using independent digital marketing tactics or going all out with an inbound marketing strategy will completely depend on the needs and the results you want to obtain in your company. To obtain short-term results, digital marketing practices are most likely a direction to follow with a minimal investment. However, for significant growth, to obtain qualified leads and a higher conversion rate in the long term, inbound marketing can be the next step for your business.

…